Book promotion comes in all shapes and sizes. Signing books at a bookstore or doing a presentation at a school, library, or literary festival are all par for the course when it comes to getting the word out about a new book. This week, though, Dani and I took part in a less common book promotion, a speed dating event at a gathering of book reps and booksellers.
Imagine a room (actually, a quasi room, more like a space partitioned off from a rather raucous party behind a not-exactly-soundproof folding divider) in which are placed half a dozen large, round tables. At each table, there are five or six booksellers from various places in British Columbia. The booksellers look a little weary – they have been looking at catalogues, ordering books, and talking to book reps since 9 am. By the time our event starts, it’s almost 6pm. Half a dozen piles of books are stacked on the tables and half a dozen anxious authors stand, one in front of each table. Don’t think about that too hard. It isn’t all that easy to stand in front of a round table.
The format works like this. When the coordinator says ‘Go!’ all the authors begin to talk about their books. Because the room is small and there is a party going on beside us on the other side of the partition, we need to yell at the top of our lungs to be heard. Even so, the booksellers need to lean forward to hear what we are saying.
Dani and I are presenting together as we are co-authors of Birthdays: Beyond Cake and Ice Cream. To make things a little more festive (and because we are not beneath bribery to get the attention of the booksellers), we also deliver a plate of gourmet miniature cupcakes to the table as we begin, one cupcake earmarked for each member of our tiny audience. Because we have very little time to move between tables, we’ve pre-stacked napkins and bookmarks to hand out along with the cupcakes. Because Dani is the goddess of themed activities, the cupcakes are beautifully displayed on paper party plates and she and I are wearing matching party hats.
Once the timer starts, we have exactly five minutes to do our spiel (including time to pass around those cupcakes). We introduce ourselves (people regularly call me Dani and Dani Nikki. Fortunately, we both answer to both names). We explain how the idea of the book came to be (Dani earns full credit for this one. Birthdays all dates back to an amazing birthday she had in Japan). We then take turns highlighting what’s in each chapter. We’ve picked some nifty factoids to share (about bullet ants in Brazil, coating birthday celebrants in flour, water, and eggs in Indonesia, and what happens on Adults’ Day in Japan).
To make things extra challenging, we leave 45 seconds for me to smoothly segue from birthday parties to traumatic climbing experiences, which then leads to the fastest-ever description of Deadpoint, my new climbing memoir. Just because I have two books out this season doesn’t mean I get twice the time to talk about them.
At precisely five minutes, the coordinator stops the clock and all the authors must move to the next table and do it all again. We repeated this until all the authors had spoken to all the booksellers.
You could say it was all a tad stressful. Dani and I both left feeling a bit hoarse and nursing splitting headaches. I can’t even imagine how the poor booksellers were feeling! That said, it was a fantastic way to introduce ourselves and the new books to a whole lot of amazing, hard working, what-would-we-do-without-them booksellers.
Luckily for the rest of you, there’s no reason to have to listen to me and Dani shout about the new books. All you have to do is visit your local bookseller and ask nicely and they will happily order copies in for you. If you don’t have a bookstore in your town, that is a bit sad, but not the end of the world. You can always order online or head into your local public library.